#Watch hatim all episodes series#

As a result, kidsвЂ™ channels witnessed a 27 per cent rise in viewership and as things are getting normal and schools are reopening, the channel viewership may be affected and the rating graph may surge down. Being homebound children have spent more time watching television. It has been almost a year with children attending online classes and being at home. For example, recently Little Singham collaborated with HersheyвЂ™s Jolly Rancher Lollipops it was very successful and the partnership continues.вЂќ We are planning to launch co-branded content and also integrate the brand within the content. We are also working on strengthening our existing partners. Shedding light on the advertising brands collaborating with the channel, Singh added, вЂњEd-tech companies are coming on-board which is the new sector, and we already have FMCG companies and new e-commerce companies engaging with kids-audience. The revenue took an upside trend by Q2 and Discovery Kids with its tremendous growth and very strong IPs managed to reach the pre-covid levels.вЂќ Commenting on how was the advertising revenue recovery in 2021, Singh elaborated, вЂњIt was a low start at the beginning of the year, although the kidsвЂ™ genre viewership was pretty high as compared to last year as kids were at home and the schools were closed. However, the revenue or the monetisation was still impacted. We also hope to end this year on a good note in terms of viewership by engaging with the audience and scaling up our existing IPs.вЂќДЄccording to reports, during the pandemic, the kidsвЂ™ genre viewership grew by about 30-32 per cent and Discovery Kids too witnessed phenomenal growth in viewership вЂ“ 35 to 40 per cent and listed among the вЂTop 5 ChannelsвЂ™ in India. Within this year we launched many telemovies featuring our existing IPs and that was our strategy and all of them worked very well in the kidвЂ™s genre. So we all came together and worked as a team to keep the work going. As animation is our medium, we were able to adapt and get onto the production cycle quite easily during the covid times. We were prepared to draw things as the second wave pushed down everybody both personally and professionally. There were some mixed feelings towards the beginning of the year. Talking about how 2021 has been for the channel, Discovery Kids head Uttam Pal Singh commented, вЂњOverall 2021 for Discovery Kids has been on a very positive note.

#Watch hatim all episodes series#

The channel also launched a limited series edition featuring Paap Aur Punya Ka MahaSangram featuring Little Singham and his mentor Krishna. The year 2021 has been the year of Little Singham, celebrating SinghamвЂs birthday the channel premiered six brand new movies throughout the month. Keeping patriotism alive and celebrating the love for the country, the broadcaster also launched a blockbuster Desh Ke Sipahi- Super Squad, which was extremely appreciated by the kids. The channel released the telemovie Lohri Aayi Khushiyan Layi under the theme вЂ Sare Jahan Se Accha вЂ™ which focused on making the kids understand the importance of every festival celebrated in our country and raising awareness and appreciation. Starting with Bhaago Choocha Aaya, the channel continued to add up the action line-up and released another blockbuster film from the Fukrey franchise Vanar Sena вЂ“ 2. The broadcaster and Excel Entertainment also launched the second season of Fukrey Boyzzz and premiered the Bhaago Choocha Aaya movie. AnimationXpress got in touch with various Indian kidsвЂ™ broadcast channel heads to know how 2021 has fared for the channel.Дiscovery Kids has been topping the rating charts with its original and kidsвЂ™ favourite shows Little Singham and Fukrey Boyzz by launching back-to-back new episodes, telemovies, and new seasons. With the kids and families being homebound, the need and hunger for new fresh content fueled the demand for animated content which boosted the TRP ratings for the channels. They have been investing in the Indian animation industry by releasing new original IPs and shows throughout the lockdown. With the pandemic impacting every aspect of business and life, 2021 has been the year of recovery on the revenue front for the kidsвЂ™ broadcasters.